PrismIQ is your AI-powered buyer intelligence engine — built exclusively for
residential homebuilders.
By analyzing 700+ financial, lifestyle, demographic, and behavioral data points,
PrismIQ transforms raw leads into rich, real-time buyer profiles. Whether it’s a walk-in, website lead, or agent referral, PrismIQ shows your team exactly who’s ready to buy, what they care about, and how to convert them.
Get complete buyer profiles with income, family structure, lifestyle, and purchase readiness.
Prioritize the highest-converting buyers with AI-scored lead rankings.
Use PrismIQ’s demographic and lifestyle heatmaps to guide land and community strategy.
Personalize your sales outreach using verified preferences, intent signals, and behavior insights.
PrismIQ integrates directly into your CRM and transforms basic contacts into detailed, dynamic buyer profiles—within seconds.
Build deep buyer profiles instantly.
Give your team personalized talking points for
every lead.
Connect PrismIQ directly into your CRM, HubSpot, Salesforce, and SynQ.
Predict where new demand will come from and
target untapped opportunities.
Financial, lifestyle & behavioral insights
Step-by-step sales recommendations
Objection-handling guidance
Personalization tips
Stop guessing and start selling smarter. PrismIQ gives your team the insights to prioritize, personalize, and close more deals — faster.
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