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About Builder Intel

To power smarter homebuilding through connected, AI-enabled solutions that unify systems, teams, and stakeholders—from the back office to the jobsite to the buyer’s living room.

We believe modern builders deserve more than generic software. That’s why every product we create—whether for ERP integration, SKU management, buyer analytics, or digital design—is built specifically for the complex, fast-paced world of production homebuilding.

From top 10 national builders to regional operators to local builders, Builder Intel is trusted by homebuilders across North America to deliver intelligent, scalable solutions tailored to their business. We understand the realities of your job because we’ve lived them—and we’re building tools that meet you where you are and grow with you.

Builder Intel is a data-driven technology company revolutionizing how residential homebuilders operate, sell, and scale.

POWERING SMARTER HOMEBUILDING

Whether you build 150 homes or 100,000, our solutions are designed to help you streamline operations, enhance buyer experiences, and increase profitability across the entire build-to-close lifecycle.

Builder Intel is a SKUWorld company—founded on the belief that technology for homebuilders should be as purpose-built as the homes they construct. Our strength comes from the combined power of two deeply specialized partners:

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Residential Expertise Meets Data Intelligence

Our Roots:

Partner

Danbury Rock +

A boutique venture studio and technology incubator, Danbury Rock brings deep operational experience in residential construction. With four successful exits in the new home industry, Danbury Rock specializes in identifying gaps, launching purpose-built platforms, and scaling products that solve real-world problems for builders and manufacturers.

Partner

ProvenBI +

ProvenBI is a data strategy and analytics powerhouse with over 50 years of combined experience turning raw data into meaningful, business-driving insights. Before starting Proven BI, its partners built and scaled advanced analytics platforms used by professional sports teams, collegiate athletic programs, and higher education institutions—proving their ability to translate complex data into a true competitive advantage. With deep expertise in data management, integration, warehousing, and visualization, ProvenBI built and continues to power Builder Intel’s enterprise-grade analytics engine. Their partnership enables us to deliver real-time intelligence that helps today’s homebuilders operate smarter, scale faster, and drive sustainable growth.

Partnership

Together =

Together, Danbury Rock and ProvenBI founded SKUWorld in 2018—a technology company built to solve complex data challenges across multiple industries, with a dedicated focus on transforming the residential new construction space through Builder Intel.

Why Builders Trust Us

Built for Builders

✅ Everything we create is purpose-built for the residential construction space—not retrofitted from retail, manufacturing, or real estate tech.

Enterprise-Ready, Right-Sized for You

✅ Whether you’re a top 10 builder or ranked #387, our solutions scale to your needs—without overcomplicating your processes or blowing your budget.

Proven Technology Stack

✅ Our platform combines four powerful tools—SynQ, Archway, PrismIQ, and Storri—that connect your entire business, from ERP and scheduling to customer engagement and sales analytics.

Relentless Focus on ROI

✅ We don’t sell technology. We deliver outcomes: faster sales, fewer errors, better customer experiences, and stronger margins.

Let's Build Smarter, Together 🤝

You don’t need another vendor. You need a partner who understands your business and your buyers—and brings the experience, technology, and trust to grow with you.
Builder Intel is that partner.

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Explore Our Solutions

SKUworld is a cloud-based technology platform designed to streamline and enhance various aspects of business operations, particularly for home builders, retailers, manufacturers, and distributors. It offers a suite of tools for data management, customer analytics, product information management (PIM), and more, aiming to improve communication, productivity, and customer experience. SKUworld also provides services like ERP integration and a Builder Intel suite, including customer and prospect portals.

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Contact

About Us

Login/Account

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SynQ

The data engine that connects your ERP, CRM, scheduling, and more—finally, your systems speak the same language.

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PrismIQ

PrismIQ is your buyer intelligence engine—built exclusively for residential homebuilders.

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Archway

Archway is the homebuilding industry’s only centralized digital catalog hub—designed for builders and manufacturers.

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Storii

Storii is the only platform built to unify the full builder-buyer experience—from lead to close.

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SynQ

The data engine that connects your ERP, CRM, scheduling, and more—finally, your systems speak the same language.

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Archway

Archway is the homebuilding industry’s only centralized digital catalog hub—designed for builders and manufacturers.

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PrismIQ

PrismIQ is your buyer intelligence engine—built exclusively for residential homebuilders.

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Storii

Storii is the only platform built to unify the full builder-buyer experience—from lead to close.